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THE

WORK

THE

HOW

THE

WHY

3D DESIGN

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THE WORK

When M&M Mars came to us for a one of a kind voting station design for their new M&M flavors that released in 2017. Our first thought was this has to be attention-grabbing, colorful, easy to use, and BIG! After all, it was to be placed at Sam's Club biggest show of the year. This design has a special place in our hearts as it is still on display at Sam's Club home office. 

THE HOW

Like any design, we started with the tried and true method of sketching and blocking out ideas. Next, we go straight to 3D so we know our limitations while designing. This design went through about 15 iterations before landing on this 3-sided design to clearly represent the three new flavors being released. 

THE WHY

M&M mars wanted an attractive, yet functional display that showcased the product clearly and most of all they wanted it to be fun. We had to incorporate three voting touch screens for people to vote. Every 20 votes would light up a ring around the clear tubes. The one with the most rings wins.    

Heineken

Champagne

Tree

M&M 

Voting Kiosk

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THE WORK

THE HOW

We went to work finding solutions to accommodate all of their requests. We wanted to use their actual Champagne bottles, make it light up and festive for the occasion. We used a variety of materials for this i.e. wood, acrylic tubes, metal and of course green lights inside the acrylic tubes to give that green Heineken glow.      

THE WHY

The why is simple. They wanted solutions, creativity, execution, and speed. So we delivered that with extreme precision. We not only WOWED the customer, but we WOWED Walmart as well and that's a huge win in our book! We look forward to working with them in the future.  

Heineken came to us with a big ask from Walmart for their annual YEM show. They tasked us with designing a holiday tree, based around their new Champagne release. So we went to work, finding solutions to fit their every need while giving them a WOW design. Because that's what we aim for here at Melted Logic every single day. 

M&Ms
Heineken
All images © Copyright ® Melted Logic 2019 artists and their respective work. High-Res images available upon request.
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